5 SEO Ranking Factors to Increase Web Traffic in 2025

When people search for what you offer, they’re likely ready to buy — but if your business isn’t showing up at the top, they’re likely going elsewhere. Every spot SEO Anomaly you drop in the rankings means fewer clicks, fewer calls, and fewer customers walking through your doors. Three are many SEOs who have spread the misinformation that the quality raters guidelines offers a peek into what Google is using for ranking websites.

You want to have a high click through rate because it indicates that people are interested in your business and find your website to be helpful. By building up your Google Business Profile listing, you will be able to boost your ranking and reach more local customers. When a business has many good reviews, Google recognizes it and boosts that ranking higher. When other customers have a good experience at your business and share it, it gives others the confidence in what you have to offer. Students today rely on search engines to find courses, programs, and admission details. High-level expertise in a specific field increases the likelihood that users will trust the content and, consequently, Google will rank it higher.

• You can see this from the results of BrightLocal’s previous surveys.
• For more on search intent, check out How to Master SEO Search Intent to Improve Your Rankings.
• If users are all leaving because they don’t want to wait for your site to load, that will also be reflected in your visibility on relevant SERPs.
• These steps will strengthen your SEO foundation, whether you’re starting fresh or improving existing efforts.
• There are theories circulating that keywords are now obsolete and not needed anymore to rank.

3 Update Frequency of Content

Whether you need help optimizing your website for speed, improving user experience, or building high-quality backlinks, our team of experts is here to help. Google’s algorithms are increasingly focused on delivering the most relevant and high-quality content to users. The more helpful, informative, and engaging your content is, the better it will perform in search rankings. Incorporating an FAQ section on your website is an effective way to improve user experience. Addressing common questions about your business will help visitors find information quickly, while also adding valuable content for search engines to crawl. If you’re not already working with an SEO agency or a digital marketing expert, it might be time to invest in one.

Ordinarily such judgment calls of whether a site is useful or not are highly subjective (a matter of personal opinion). I worked with a travel website that concentrated on a variety of medium- and long-tail keywords. I have seen teams put resources into keyword battles that did not pay off financially. We adjusted landing pages, clarified calls to action, and refined the flow. Over time, the conversion rate increased from 1% to 3%, which made a significant difference in revenue.

The Three Pillars Of SEO: Authority, Relevance, And Experience

When you finish this guide, you’ll know the basics of SEO and have a clear plan for boosting your business’s search engine rankings. To determine relevance, search engines use algorithms, a process or formula by which stored information is retrieved and ordered in meaningful ways. These algorithms have gone through many changes over the years in order to improve the quality of search results. Check out our Google Algorithm Change History for a list of both confirmed and unconfirmed Google updates going back to the year 2000.

Page Speed

This measure shows the revenue generated per dollar (or hour) spent on SEO. A strong ROI indicates that your organic strategies translate directly into profit. A month later, the average time doubled and feedback improved noticeably.

Cyrus Shepard is the founder of Zyppy SEO, an SEO consulting and software company. He writes/tweets about Google ranking signals, SEO best practices, experiments, tactics, and industry updates. At Moz, we’ve seen sites use similar tactics only to watch their bounce rate skyrocket, and their rankings drop. In fact, there’s anecdotal evidence of sites being hit by Panda after introducing similar barriers. Imagine if you will, a site that requires registration to view any content, which is otherwise accessible to search engines. We’ve talked for years about making your site more accessible for both search robots and humans, but we rarely discuss how those usability factors affect rankings.