17 Ways to Improve SEO of Your Website in 2025

Google doesn’t always show the one you’ve provided in the SERP; it likes to build its own based on the query, but it’s still important to optimize for SEO. Google reads this description when crawling the page to understand what it’s about. But capturing 92% of the market share, the terms “Google” and “search engine” are synonymous for the intents and purposes of this post. Consumers still see search engines as a go-to resource for information, and marketers still report massive long-term gains in implementing SEO strategies. And G2 has done a great job of organizing all of these reviews and creating a container for them. This way, they can spin up thousands of landing pages and rank in search without having to create the content themselves — people leaving reviews are making the content.

XML sitemaps are used by search engines such as Google, Bing, and Yandex, to understand the hierarchy and structure of your site and ensure better crawling. Sitemaps aren’t required, but apart from the above, creating one allows you to access more reporting data about your site. Typically with SEO, you want to get backlinks from other sites, which helps build up your domain and page authority. But manipulating links is against Google’s guidelines, so you could wind up with a link penalty if your site is flagged as involved in link schemes. Earlier, we covered how creating key pages can help improve both Google’s and your users’ perception of your E-E-A-T. Users expect to find links to these crucial pages in your footer, so including them is a good start.

For more info, check out this more in-depth post on how to submit your site to search engines. As mentioned above, you should only allow one version of your URLs to be accessed, with redirects in place to divert users and crawlers to the SEO Anomaly correct URL. This goes further when considering other factors, like the casing used in your URLs.

Alex Chris is a digital marketing consultant, author, and instructor. He has more than 18 years of practical experience with SEO and digital marketing. Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries. He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites.Connect with Alex on Twitter and LinkedIn. If your rankings and organic traffic increase, you are probably in the right direction.

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I think it’s because it forces me to articulate things, which often leads me to conclude that I don’t know as much as I thought I knew. You can also look at search volume, but “Traffic potential” tends to be more accurate. For example, let’s say Google already has your blog homepage in its index.

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It’s people who actually use a service that then go and review it on G2. Arguably the most impactful way of improving E-E-A-T on your pages is getting more quality links from other websites – backlinks. On-page SEO is the process of optimizing webpages to improve their search visibility. Keyword Research is important in SEO as it helps to target which keyword suits best according to the user query. This helps in improving visibility and content relevance for the target audience. Although the basic principle of operation of most of the search engines is the same there are minor differences between them which lead to major changes in their results.

Influence how your site looks in Google Search

For national SEO, Straight North starts with an audit of your website to determine what needs to be done, like most SEO services. Then your account manager performs keyword research, optimizes your pages and creates an overall content strategy. They also create backlinks, ensure your technical SEO is up to snuff and monitor the progress. Fannit is an award-winning agency that provides digital marketing, SEO and SEM services. The agency offers local SEO, small business SEO, link-building services, WordPress SEO, e-commerce SEO and SEO consulting. Fannit also has a stellar reputation for developing traffic-boosting SEO content, which is why we’ve included Fannit on this list of the best SEO services.

• It should also be well-written and engaging, so that people will want to read it all the way through.
• While adding a call to action into your content can make sense in certain circumstances, some businesses make the mistake of selling too much in their content.
• Boost your website performance with this free 3-part starter pack.
• There are a few key pages that every quality WordPress website should have.

I will walk you through a basic SEO strategy I would use to start a site in 2024 for the first time. Later, below, I’ll cover a more sophisticated SEO content strategy that has generated millions of organic traffic visits for the HubSpot blog. Whether you have one location or 10,000, manage business listings and reviews, report on performance and sentiment, and post to social media all from one easy-to-use platform. Audit your site to find and diagnose technical SEO issues that may hurt your organic search rankings.

What is the difference between SEO, SEM, and PPC?

For example, in Shopify, go to a product page and scroll to the “Search engine listing preview” and make changes as desired. When doing SEO for blog posts, you’ll want to add both internal and external links. They keep users engaged with your pages, enhance the quality of the information, and provide opportunities for you to rank and generate traffic to their host pages through image results. SEO is about making improvements to your website’s structure and content so its pages can be discovered by people searching for what you have to offer, through search engines. Some of the most important local SEO ranking factors are Google Business Profile, NAP (name, address, phone numbers) citations, customer reviews, and backlinks. Additionally, achieving a high ranking in Google’s Search Engine Results Pages (SERPs) automatically enhances the credibility and authority of your brand.