A Complete Guide to On-Page SEO Updated for 2025

Alt text (alternative text) within images is a principle of web accessibility, and is used to describe images to the visually impaired via screen readers. It’s important to have alt text descriptions so that any visually impaired person can understand what the pictures on your website depict. Not only is that a lot of links to process, SEO Anomaly but it also reads pretty unnaturally and doesn’t contain much substance (which could be considered “thin content” by Google).

Headings (H1-H6 tags)

Take it from Google – “The number of internal links pointing to a page is a signal to search engines about the relative importance of that page”. This not only makes it easier for users (and search engines) to understand what your post is about, but it also makes it much easier for other sites to link to you. Despite the fact that they are not a ranking factor, meta descriptions should still be given importance because Google often displays them as part of the search results. Interlinking is another essential part of SEO that should be examined during an On Page SEO Audit. It is a way of showing Google which pages are to be considered the most valuable on your website. This can also help boost the rankings of individual pages and can make your website easier to navigate and improve user experience.

Social media platforms also leverage this meta information when serving content to their users. Google needs assistance in understanding the content of your images. When your images have clear titles and descriptions, they can rank for relevant keywords in Google Image Search. A good site structure helps Google (and users) understand your site and navigate your content.

What are some common on-page SEO techniques?

Unlike the old Google Analytics, GA4 is designed to track user experience and engagement much better. Most people underestimate the importance of user experience and engagement in SEO. NLP essentially allows Google to understand the meaning behind your content, not just the keywords and phrases. Research different keyword variations that have the same search intent.

Showing Expertise, Authoritativeness, and Trustworthiness (or EAT), optimizing your title tags, and writing good copy are all elements of good on-page SEO. You have to strategize about how all those elements work together– and how to make sure they work for people as well as search engines. It may also be useful to check your content against other pages ranking for your chosen keyword. For example, if competitor content has a compelling and friendly tone, you can mirror this to meet the expectations of your audience.

• Use On-Page.ai’s AI to determine the contextual relevance of your links (just like Google) and identify weaknesses in your link profile.
• Despite the fact that they are not a ranking factor, meta descriptions should still be given importance because Google often displays them as part of the search results.
• The H1 tag is sometimes referred to as the most important tag on a webpage.
• You can’t say whether your SEO strategy is successful if you don’t track it.